Client Profile:
Estee Lauder

Estee Lauder prides itself on being a leader in the beauty industry. The International cosmetics company encourages its employees to set the standard for maintaining a professional appearance in the workplace.

Since 1995, Estee Lauder has been rewarding (and actually promoting!) a variety of its employees with Organization By Design's seminar, "Using a Professional Image to Produce Business Results."

"We have found Mary Lou's two- and three-day seminars to be useful management tools. They motivate employees while building their confidence and helping them establish their own personal style without sacrificing their professional presence," says Sue Fike, Field Education Director for the Northeast.

The seminar is designed to raise participants' awareness of the unspoken messages they send through dress. It also helps them understand the impact their overall image has on their goals both on and off the job.

Following an interactive group session on the morning of the first day of training, participants meet one-on-one with Mary Lou for a private consultation. Each person receives an action plan that includes tips to round out their wardrobe and suggestions on what styles will work best for them on the job.

During the seminar, participants are also introduced to the company's new cosmetic and skin care products by one of Estee Lauder's top makeover artists. They also receive a hair consultation with a New York stylist.

"After successful programs in Boston, New York and Toronto, we rolled out the program this fall to our sales and education team in the Philadelphia-Baltimore-Washington region with excellent results," adds Fike. "We plan to keep Mary Lou's message alive and well at Estee Lauder."